Every Monday, 20 buyer-intent DTC brands. Verified signals. Decision-maker contact. Pre-written pitch.

Retention intelligence for email, SMS, and lifecycle marketing agencies — scan 10,000+ DTC brands weekly, deliver only score ≥75.

Transparent score

0–100 intent with 6 weighted factors visible on every card.

≥75 quality gate

Mediocre leads filtered before delivery. Never shipped below 75.

Agency-screened

50+ retention-agency rosters cross-referenced. Money-back on any overlap.

Sub-24h fresh

Signals dated within the last 24 hours, not 6-month-old snapshots.

New2h ago

Shared with 1 other agency

KlaviyoAttentiveShopifyMeta Pixel

Tower 28 Beauty

Clean Beauty DTC · ~$8M DTC online · Los Angeles, CA · Private · Concept to Co-backed

84/100

EVALUATIONIntent

Why now

Ecom Director JD mandates 'direct digital agencies' + own CRM/lifecycle · $145-165K
tower28beauty.applytojob.com·1d
New SVP Marketing Dec 2025 — ex-TikTok / L'Oreal NYX CRM · classic vendor-review window
LinkedIn + ZoomInfo·5mo
Second Ecom role under Director of Growth — multi-role org rebuild in flight
tower28beauty.applytojob.com·1d

The hook

“New SVP Marketing ex-TikTok/L'Oreal + Ecom Director JD says 'direct digital agencies' + 2nd Ecom role under Director of Growth. Open with: a 90-day CRM audit for the incoming director, benchmarked vs 3 clean-beauty peers.”

Clair Sidman

Senior VP, Marketingc•••••@tower28beauty.com

New6h ago

Shared with 3 agencies

KlaviyoShopify+GorgiasAwin

Kotn

Sustainable Apparel DTC · ~$27M (2024) · Toronto, ON · Private · Founder-led · UK expansion

77/100

EVALUATIONIntent

Why now

$595K Canadian Heritage grant for UK expansion (Nov 2025) — marketing budget uplift
canada.ca 2025-11-28·5mo
London Shoreditch flagship May 2025 — +1,667% UK social, 9.1M impressions opening weekend
bynkmedia.com case study·11mo
Zero retention / CRM FTE for 3.5y on Shopify Plus + Klaviyo
RocketReach + Wiza·1d

The hook

“UK grant + Shoreditch flagship + zero retention FTE for 3.5y on Shopify Plus/Klaviyo. Open with: UK-cohort welcome + Toronto-returner winback, framed community/loyalty (founder skeptical of ROAS-first decks).”

Paula Sapinoso

Director, Marketingp•••••@kotn.com

New11h ago

Shared with 1 other agency

KlaviyoShopifySubscribe & SaveGorgias

Needed

Women's Health Supplements · Series A · $14M raised (Nov 2023) · Los Angeles, CA · Private · 11-50 FTE · subscription DTC

81/100

EVALUATIONIntent

Why now

Director CX role open $130-160K — JD: 'maximize retention' KPI + Gorgias stack
linkedin.com/company/neededpbc/jobs·1d
Flagship Prenatal Multi reformulated Jan 2026 — S&S cohort migration + lifecycle rebuild
Echo-Pilot 2026-01-14·3mo
Zero retention FTE — Director Growth is ex-agency (Brand Knew)
theorg.com/org/needed·1d

The hook

“Director CX role with 'maximize retention' KPI + zero lifecycle FTE + Jan 2026 reformulation forcing S&S cohort migration. Open with: reformulation-cohort winback + cycle-based SMS for fertility/postpartum.”

Michelle Huynh Wills

VP of Growthm•••••@thisisneeded.com

New18h ago

Delivered only to you

KlaviyoCloudflareUsableNetMeta Ads

Jinx

Premium Pet Food · omnichannel · ~$100M total (DTC minority) · Los Angeles, CA · Series C prep · 10k+ retail doors

92/100

DECISIONIntent

Why now

C-suite reboot H2 2025: new CEO ex-SkinnyPop + new CFO ex-Hershey · founder → Board Chair
BusinessWire 2025-07-16·9mo
CEO to LA Business Journal: Series C capital earmarked for marketing, DTC is 'supporting' channel
labusinessjournal.com 2025-08-11·8mo
CFO publicly framing loyalty/retention as core thesis — Dec 2025 CFO Brew interview
cfobrew.com 2025-12-05·5mo

The hook

“New CEO ex-SkinnyPop + new CFO ex-Hershey + Series C marketing earmark + founder (ex-Casper retention VP) now Board Chair. Open with: a DTC-defense playbook protecting subscription LTV against PetSmart 1,500-door cannibalization.”

Kyle Banahan

Chief Executive Officerk•••••@thinkjinx.com

New2h ago

Shared with 1 other agency

KlaviyoAttentiveShopifyMeta Pixel

Tower 28 Beauty

Clean Beauty DTC · ~$8M DTC online · Los Angeles, CA · Private · Concept to Co-backed

84/100

EVALUATIONIntent

Why now

Ecom Director JD mandates 'direct digital agencies' + own CRM/lifecycle · $145-165K
tower28beauty.applytojob.com·1d
New SVP Marketing Dec 2025 — ex-TikTok / L'Oreal NYX CRM · classic vendor-review window
LinkedIn + ZoomInfo·5mo
Second Ecom role under Director of Growth — multi-role org rebuild in flight
tower28beauty.applytojob.com·1d

The hook

Clair Sidman

Senior VP, Marketingc•••••@tower28beauty.com

New6h ago

Shared with 3 agencies

KlaviyoShopify+GorgiasAwin

Kotn

Sustainable Apparel DTC · ~$27M (2024) · Toronto, ON · Private · Founder-led · UK expansion

77/100

EVALUATIONIntent

Why now

$595K Canadian Heritage grant for UK expansion (Nov 2025) — marketing budget uplift
canada.ca 2025-11-28·5mo
London Shoreditch flagship May 2025 — +1,667% UK social, 9.1M impressions opening weekend
bynkmedia.com case study·11mo
Zero retention / CRM FTE for 3.5y on Shopify Plus + Klaviyo
RocketReach + Wiza·1d

The hook

Paula Sapinoso

Director, Marketingp•••••@kotn.com

New11h ago

Shared with 1 other agency

KlaviyoShopifySubscribe & SaveGorgias

Needed

Women's Health Supplements · Series A · $14M raised (Nov 2023) · Los Angeles, CA · Private · 11-50 FTE · subscription DTC

81/100

EVALUATIONIntent

Why now

Director CX role open $130-160K — JD: 'maximize retention' KPI + Gorgias stack
linkedin.com/company/neededpbc/jobs·1d
Flagship Prenatal Multi reformulated Jan 2026 — S&S cohort migration + lifecycle rebuild
Echo-Pilot 2026-01-14·3mo
Zero retention FTE — Director Growth is ex-agency (Brand Knew)
theorg.com/org/needed·1d

The hook

Michelle Huynh Wills

VP of Growthm•••••@thisisneeded.com

New18h ago

Delivered only to you

KlaviyoCloudflareUsableNetMeta Ads

Jinx

Premium Pet Food · omnichannel · ~$100M total (DTC minority) · Los Angeles, CA · Series C prep · 10k+ retail doors

92/100

DECISIONIntent

Why now

C-suite reboot H2 2025: new CEO ex-SkinnyPop + new CFO ex-Hershey · founder → Board Chair
BusinessWire 2025-07-16·9mo
CEO to LA Business Journal: Series C capital earmarked for marketing, DTC is 'supporting' channel
labusinessjournal.com 2025-08-11·8mo
CFO publicly framing loyalty/retention as core thesis — Dec 2025 CFO Brew interview
cfobrew.com 2025-12-05·5mo

The hook

Kyle Banahan

Chief Executive Officerk•••••@thinkjinx.com

New2h ago

Shared with 1 other agency

KlaviyoAttentiveShopifyMeta Pixel

Tower 28 Beauty

Clean Beauty DTC · ~$8M DTC online · Los Angeles, CA · Private · Concept to Co-backed

84/100

EVALUATIONIntent

Why now

Ecom Director JD mandates 'direct digital agencies' + own CRM/lifecycle · $145-165K
tower28beauty.applytojob.com·1d
New SVP Marketing Dec 2025 — ex-TikTok / L'Oreal NYX CRM · classic vendor-review window
LinkedIn + ZoomInfo·5mo
Second Ecom role under Director of Growth — multi-role org rebuild in flight
tower28beauty.applytojob.com·1d

The hook

Clair Sidman

Senior VP, Marketingc•••••@tower28beauty.com

New6h ago

Shared with 3 agencies

KlaviyoShopify+GorgiasAwin

Kotn

Sustainable Apparel DTC · ~$27M (2024) · Toronto, ON · Private · Founder-led · UK expansion

77/100

EVALUATIONIntent

Why now

$595K Canadian Heritage grant for UK expansion (Nov 2025) — marketing budget uplift
canada.ca 2025-11-28·5mo
London Shoreditch flagship May 2025 — +1,667% UK social, 9.1M impressions opening weekend
bynkmedia.com case study·11mo
Zero retention / CRM FTE for 3.5y on Shopify Plus + Klaviyo
RocketReach + Wiza·1d

The hook

Paula Sapinoso

Director, Marketingp•••••@kotn.com

New11h ago

Shared with 1 other agency

KlaviyoShopifySubscribe & SaveGorgias

Needed

Women's Health Supplements · Series A · $14M raised (Nov 2023) · Los Angeles, CA · Private · 11-50 FTE · subscription DTC

81/100

EVALUATIONIntent

Why now

Director CX role open $130-160K — JD: 'maximize retention' KPI + Gorgias stack
linkedin.com/company/neededpbc/jobs·1d
Flagship Prenatal Multi reformulated Jan 2026 — S&S cohort migration + lifecycle rebuild
Echo-Pilot 2026-01-14·3mo
Zero retention FTE — Director Growth is ex-agency (Brand Knew)
theorg.com/org/needed·1d

The hook

Michelle Huynh Wills

VP of Growthm•••••@thisisneeded.com

New18h ago

Delivered only to you

KlaviyoCloudflareUsableNetMeta Ads

Jinx

Premium Pet Food · omnichannel · ~$100M total (DTC minority) · Los Angeles, CA · Series C prep · 10k+ retail doors

92/100

DECISIONIntent

Why now

C-suite reboot H2 2025: new CEO ex-SkinnyPop + new CFO ex-Hershey · founder → Board Chair
BusinessWire 2025-07-16·9mo
CEO to LA Business Journal: Series C capital earmarked for marketing, DTC is 'supporting' channel
labusinessjournal.com 2025-08-11·8mo
CFO publicly framing loyalty/retention as core thesis — Dec 2025 CFO Brew interview
cfobrew.com 2025-12-05·5mo

The hook

Kyle Banahan

Chief Executive Officerk•••••@thinkjinx.com

Every card above: 50+ data points · 14 telemetry streams · 300+ DTC peer benchmarks · stage-classified research/eval/decision · sub-24h fresh.

Built for agencies running
the retention stack

Built for agencies running the retention stack

How it works

From 10,000 DTC brands to your Monday inbox — in 4 steps.

1. You pick your ICP

Tell us the DTC verticals you want (beauty, apparel, supplements, food, wellness, pet, tech, home, jewelry), revenue band ($2M-$50M ARR), and geos. 15-minute onboarding call.

2. We scan 10,000+ DTC brands weekly

Live stack detection (Klaviyo/Shopify tenure), LinkedIn hiring signals, Meta/TikTok ad intelligence, SimilarWeb traffic, Crunchbase funding — 50+ data points across 14 telemetry streams per brand.

3. Correlation engine scores every lead 0–100

6 weighted factors (public intent, hire-JD, flow, agency-switch, spend, growth) + stage classification research/evaluation/decision. Only ≥75 in evaluation+ proceeds. Agency blocklist cross-checked.

4. Monday 9am, 10-40 leads in your inbox

Each lead = 3+ verified signals + source links + decision-maker contact (email + LinkedIn) + pre-written pitch hook. Mark contacted, copy hook, export CSV from your dashboard.

Intent Scoring

Every lead scored. Every factor visible.

Transparent 0-100 score across 6 weighted factors: public vendor-shopping intent (~25%) · JD-classified hire signal (~20%) · flow vulnerability (~20%) · agency-switch evidence (~15%) · spend surge (~15%) · growth divergence (~5%). Behind every score: a correlation engine fusing 50+ data points across 14 first-party telemetry streams, benchmarked against 300+ DTC peers in real-time — and stage-classified into research / evaluation / decision per 6sense-inspired methodology. We scan 10,000+ DTC brands weekly, cross-reference against 50+ retention-agency client rosters, apply 9 hard disqualifiers (build-in-house language, agency case studies, in-house team size), and deliver only leads scoring ≥75 in evaluation or decision stage. Sub-24h signal-to-inbox latency.

Transparent formula

No black-box AI. Every weight, every source, every signal auditable on every card.

≥75 quality gate + 9 disqualifiers

Build-in-house brands, existing agency clients, and teams ≥3 retention employees filtered out before delivery.

Stage-classified delivery

Only "evaluation" and "decision" stage leads reach you. Research-stage brands are tracked for upgrade, not delivered early.

The Hook

Not just data. The opener, pre-written.

Every card includes a 2-sentence strategic brief grounded in the observed signals — format: "[context]. Open with: [specific opener strategy]." Your team customizes voice. But nobody stares at a blank page at 9:03am on Monday. Real example from our carousel above: "First-time retention hire + welcome flow missing 3 emails + clean-beauty wave hitting right now. Open with: a 5-email welcome rebuild benchmarked vs the peers who just shipped theirs."

Grounded in signals

Every hook references at least one observable fact from the Why Now block. No generic templates.

Copy-ready in 240 chars

Built to screenshot-forward into Slack. Short, specific, pitch-ready.

Weekly Delivery

Every Monday. Verified. Agency-screened.

Monday 9am local time, 10-40 score-≥75 leads land in your dashboard — ready to contact by lunch. Every brand is cross-checked against 50+ retention-agency public client rosters, case studies, LinkedIn employee "managing Brand X" mentions, and Klaviyo + Shopify Partner directories. If a delivered lead has a verified existing agency relationship, we money-back the lead — no quota consumed.

Agency-overlap money-back

Verified existing retention-agency relationship = lead refunded, slot preserved for next week.

Fresh every week

No 6-month stale snapshots. Every signal dated, sourced, and sub-24h indexable.

Monday 9am: the difference is binary.

Agencies without IntentDeck spend 10-20 hours a week chasing intent. Agencies with IntentDeck open their inbox to 20 verified leads ready to pitch.

Monday without IntentDeck

10-40 verified DTC leads delivered by 9am
Every brand cross-checked against 50+ agency rosters
3+ fresh signals per lead · source-linked
Decision-maker email SMTP-verified
Pre-written pitch hook on every card
Pipeline stays loaded — team pitches, not hunts

Monday with IntentDeck

10-40 verified DTC leads delivered by 9am
Every brand cross-checked against 50+ agency rosters
3+ fresh signals per lead · source-linked
Decision-maker email SMTP-verified
Pre-written pitch hook on every card
Pipeline stays loaded — team pitches, not hunts

Pricing

Start Monday. Cancel anytime.

One plan for early-access. Ten verified buyer-intent DTC leads every Monday, decision-maker contact + pre-written pitch hook on every card. 30-day money-back on your first payment.

IntentDeck
10 verified buyer-intent DTC leads every Monday. Score-≥75 quality gate, agency-screened against 50+ retention-agency rosters, pre-written pitch hook on every card.
Starting at
$199per month
- 10 score-≥75 leads · sub-24h fresh signals
- Decision-maker SMTP-verified + pre-written hook
- 30-day money-back + agency-overlap refund

Common questions from retention agencies

Short answers. Longer answers in the Slack channel Pro and Agency clients get.

Monday morning, 20 verified leads. Or the same 10-hour hunt you did last week.

IntentDeck is a pick-your-tier subscription. Cancel anytime. Score-≥75 quality gate on every lead. Agency-screened. 30-day money-back guarantee on first payment.

Every Monday, 20 buyer-intent DTC brands. Verified signals. Decision-maker contact. Pre-written pitch.

Transparent score

≥75 quality gate

Agency-screened

Sub-24h fresh

From 10,000 DTC brands to your Monday inbox — in 4 steps.

1. You pick your ICP

2. We scan 10,000+ DTC brands weekly

3. Correlation engine scores every lead 0–100

4. Monday 9am, 10-40 leads in your inbox

Every lead scored. Every factor visible.

Transparent formula

≥75 quality gate + 9 disqualifiers

Stage-classified delivery

Not just data. The opener, pre-written.

Grounded in signals

Copy-ready in 240 chars

Every Monday. Verified. Agency-screened.

Agency-overlap money-back

Fresh every week

Monday 9am: the difference is binary.

Start Monday. Cancel anytime.

Common questions from retention agencies

What if a lead scores below 75?

What if a lead is already working with another retention agency?

How does the "shared with 3 agencies" thing work?

How fresh are the signals?

Can I customize the ICP?

What's the "pitch hook" you include?

How do you find decision-maker contacts?

What if I cancel mid-month?

Monday morning, 20 verified leads. Or the same 10-hour hunt you did last week.